I get up every day to find something. It's hidden among layers of marketing buzzwords and processes. It lurks behind powerpoint presentations and hides in the shadows of all that data.
It's the thrill of helping people and organizations express themselves in a new way. It might be about authenticity, truth, a funny angle or a backstory with stopping power. Discovering, revealing and expressing this elusive thing is my Why.
I do this by crafting and directing creative built on strategic insight, through disciplined design, and by genuine collaboration. And because getting it right is just as much of a thrill for clients as it is for me.
Experience
Senior Director of Information Design
Escalent, Present
Helping to turn data into engaging presentations and insights for Fortune 100 clientsPodcaster
Present
Currently producing the first 6 Design Backstory podcasts.Creative Director
Latcha+Associates, 2015 - 2019
Audi CRM and content marketing, video productionACD, then Creative Director
DP+, 2010-2015
Blue Cross Blue Shield, Oakwood Hospitals, FCA Fleet, FCA Certified Pre-OwnedSenior Art Director
BBDO Detroit, 2005-2009
Chrysler, Dodge and JeepSenior Art Director
Doner Advertising, 2003-2005
PNC Bank, Canadian Tire, various other clientsArt Director
DDB Seattle, 2000-2003
Holland America, Kaiser Family Foundation, Amtrak Cascades, McDonaldsDesigner
Eddie Bauer, Inc., 98-2000
Sportswear and accessories graphicsArt Director
Leo Burnett Detroit
General MotorsStudent
College for Creative Studies,
Art Direction