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      <image:caption>Copy: Brewing your own beer isn't magic. You just need a few supplies. Hopmanssupply.com</image:caption>
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      <image:caption>We quickly centered on a V shape because of the name and we liked that it was triangular, which felt nicely contained and could fit in a variety of future applications.</image:caption>
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      <image:title>Work - Rolex 24 at Daytona: 24 Hours of Grit</image:title>
      <image:caption>A segment of Audi Inside The Rings, this captures the effort and sheer grit it takes for a racing team to complete 24 straight hours of racing.</image:caption>
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      <image:caption>This deck contains the kind of messaging that NewImpact delivers to economic and academic audiences at live speaking engagements and workshops. The challenge is allowing the theories to be explained without overwhelming the audience with too much information all at once. The solution was to bring in the Lego analogy, style with more energy and consistency, and reveal the information one step at a time with clear language and a story flow that includes a rhythm of more detailed and less detailed slides Click here to view a PDF, though animations and transitions are absent.</image:caption>
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      <image:title>Info Design: Tik Tok Thought Paper - From Scroll to Scale: Tik Tok's Influence in Vehicle Buying</image:title>
      <image:caption>Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands. The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. A sample of pages is below.</image:caption>
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      <image:title>Info Design: Tik Tok Thought Paper - From Scroll to Scale: Tik Tok's Influence in Vehicle Buying</image:title>
      <image:caption>Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands. The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. A sample of pages is below.</image:caption>
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      <image:title>Why me? - Make it stand out</image:title>
      <image:caption>I’m serious. Sometimes.</image:caption>
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