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      <image:caption>Print ad for outdoor adventure publication</image:caption>
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      <image:title>Work - Figuring Things Out</image:title>
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      <image:title>Work - All The Time :30</image:title>
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      <image:caption>Copy: Brewing your own beer isn't magic. You just need a few supplies. Hopmanssupply.com</image:caption>
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      <image:title>Work - Audi e-tron teaser</image:title>
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      <image:title>Work</image:title>
      <image:caption>We quickly centered on a V shape because of the name and we liked that it was triangular, which felt nicely contained and could fit in a variety of future applications.</image:caption>
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      <image:title>Work - DesRosiers Architects 50th Anniversary Video</image:title>
      <image:caption>The founder of DesRosiers Architects, Lou DesRosier talks about his life and influences, particularly how a lifelong love of the outdoors has influenced his architectural style. And anyone who knows Lou will understand that “Force of Nature” also describes the man himself. Concept by myself and Todd Hughes.</image:caption>
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      <image:title>Work - Rolex 24 at Daytona: 24 Hours of Grit</image:title>
      <image:caption>A segment of Audi Inside The Rings, this captures the effort and sheer grit it takes for a racing team to complete 24 straight hours of racing.</image:caption>
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      <image:caption>This was done natively in PowerPoint.</image:caption>
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      <image:title>Work - Escalent Careers Video</image:title>
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      <image:title>Work - Fresh Squeezed Insights</image:title>
      <image:caption>An example of getting as much as we could out of the data and design, this is a random sampling of pages from a report about the consumer juice category. Segments emerge from the research and are brought to life in detail through the writing and data viz. These sample pages have been “blinded” for confidentiality so the company name and data have been altered.</image:caption>
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      <image:title>Work - B2B Automotive Subscription Series</image:title>
      <image:caption>Part of a series about auto fleet decision makers attitudes and purchase intent, this report is one of many that share a consistent look, tone and data viz style. A respondent community is tapped over time to share how they feel about EV’s and related technologies. These reports elevate insights, highlighting industry trends for number hungry clients who subscribe to understand how and why their customers choose what to buy. This is a sampling from one of many reports in the series.</image:caption>
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      <image:title>Work - Presentation Deck: AI and TSI</image:title>
      <image:caption>This deck contains the kind of messaging that NewImpact delivers to economic and academic audiences at live speaking engagements and workshops. The challenge is allowing the theories to be explained without overwhelming the audience with too much information all at once. The solution was to bring in the Lego analogy, style with more energy and consistency, and reveal the information one step at a time with clear language and a story flow that includes a rhythm of more detailed and less detailed slides Click here to view a PDF, though animations and transitions are absent.</image:caption>
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      <image:title>Work - From Scroll to Sale</image:title>
      <image:caption>Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands. The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. Below is a sampling of the content.</image:caption>
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    <loc>https://www.petedagostino.com/tik-tok-thought-paper</loc>
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    <lastmod>2026-07-21</lastmod>
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      <image:title>Info Design: Tik Tok Thought Paper - From Scroll to Scale: Tik Tok's Influence in Vehicle Buying</image:title>
      <image:caption>Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands. The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. A sample of pages is below.</image:caption>
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    <image:image>
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      <image:title>Info Design: Tik Tok Thought Paper - From Scroll to Scale: Tik Tok's Influence in Vehicle Buying</image:title>
      <image:caption>Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands. The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. A sample of pages is below.</image:caption>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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      <image:title>Info Design: Tik Tok Thought Paper</image:title>
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  <url>
    <loc>https://www.petedagostino.com/whyme</loc>
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    <lastmod>2026-06-28</lastmod>
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      <image:title>Why me? - Make it stand out</image:title>
      <image:caption>I’m serious. Sometimes.</image:caption>
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