Creative Direction and Design
Creative Direction and Design
Escalent conducted an in-depth research study examining TikTok's influence on vehicle consideration and purchase decisions. Our team partnered with researchers and the client to translate those findings into a thought leadership white paper designed for marketing executives at automotive brands.
The design challenge was balancing two distinct visual identities: reinforcing Escalent's credibility as an independent research partner while incorporating elements inspired by TikTok's energetic, recognizable aesthetic. Data was presented through simple, highly visual graphics that borrowed from TikTok's visual language, making the insights approachable without compromising the authority of the research. A sample of pages is below.