Creative Direction and Design
Creative Direction and Design
fter a visit to Hopman's Beer & Wine Making Supplies, I came away convinced that brewing your own beer was a lot less intimidating than I'd imagined. The people there made it feel accessible, and that became the inspiration for a little self-initiated advertising campaign.
The idea was to take the mystery out of homebrewing by borrowing the language of motivation and empowerment, then giving it an unexpected brewing twist. I wrote and designed a series of four graphic posters that paired playful headlines with bold typography and a handcrafted visual style.
No brief, no client, just a fun opportunity to turn a simple consumer insight into an advertising idea.
Copy: Brewing your own beer isn't magic. You just need a few supplies. Hopmanssupply.com
Copy: Brewing great beer isn't that tough. You just need a few supplies. Hopmanssupply.com
Copy: Brewing your own beer isn't a mystery. You just need a few supplies. Hopmanssupply.com
Copy: Brewing your own beer doesn't take a miracle. You just need a few supplies. Hopmanssupply.com