Creative Direction and Design
Creative Direction and Design
Founded by Coinstar creator Jens Molbak, NewImpact is a nonprofit working to change how organizations find opportunities and solve problems. At the heart of its mission is Tri-Sector Innovation (TSI), an ambitious model for bringing together business, government and nonprofits to create solutions that benefit society.
It's a big idea with enormous potential. It's also a complicated one to communicate.
What began as a straightforward assignment to redesign a series of presentation slides has grown into an ongoing communications strategy partnership. Working alongside writer and Creative Director John Zilly, I've helped NewImpact make its ideas more accessible and compelling through executive presentations, white papers, videos and a website redesign.
The work continues to evolve, but the challenge remains the same: helping an organization with a powerful idea communicate it clearly enough to move people to action.
This deck contains the kind of messaging that NewImpact delivers to economic and academic audiences at live speaking engagements and workshops. The challenge is allowing the theories to be explained without overwhelming the audience with too much information all at once. The solution was to bring in the Lego analogy, style with more energy and consistency, and reveal the information one step at a time with clear language and a story flow that includes a rhythm of more detailed and less detailed slides
Click here to view a PDF, though animations and transitions are absent.
This explainer video explores the idea that communities should own their data through a data utility, and harness it to start a food safety net system as a launching pad to even greater community benefits.