Creative Direction and Design
Creative Direction and Design
This report is part of an ongoing research series exploring automotive fleet decision-makers' attitudes, purchase intentions and evolving perspectives on electric vehicles and related technologies. Drawing on a community of respondents surveyed over time, the research helps subscribing clients understand the trends and factors influencing fleet purchasing decisions.
Our information design team developed a consistent visual approach across the series, establishing a recognizable look, tone and data visualization style. Each report balances the depth of information these data-driven audiences expect with a clear hierarchy that brings important findings and emerging trends to the forefront.
The pages below are a sampling from one report in the series.