Creative Direction and Design
Creative Direction and Design
As part of Audi of America's CRM program, Inside the Rings evolved from an email newsletter into a video-driven content series reaching more than 500,000 Audi owners and enthusiasts. The goal was to go beyond traditional marketing messages and create engaging content that brought audiences closer to the vehicles, technology, design and experiences behind the Audi brand.
Working with a small in-house team, I helped develop the series from concept into an ongoing production. We built a studio set, cast a host, produced original segments at auto shows and events, and integrated our work with existing Audi content to create a consistent viewing experience.
Over four years, we continued refining the format, storytelling and production based on viewer metrics. What began as a content initiative became an established part of Audi's customer communications, combining brand storytelling, video production and an evolving approach to audience engagement.