Creative Direction and Design
Creative Direction and Design
Back in the ’90s, some friends of mine were in a ska band. Just before their second album was released, the band broke up and the ska scene pretty much disappeared with it.
Fast-forward 20 years. Seriously. Fueled by nostalgia, the band decided to finally release the long-lost album on SoundCloud and, naturally, promote it with a limited run of cassettes. Yes, cassettes.
Miraculously, I still had the original artwork files for the CD that never happened. I dusted them off, adapted the designs for cassette packaging, and created a handful of social posts and other promotional materials.
Twenty years late, but better late than never.
Illustration: Jay Shuster.
Original cover circa 2001
Original back cover
Redesigned for cassette
Social post
Social post
Social post
Zoom meeting intro
Zoom meeting screen
Zoom meeting end screen