Creative Direction and Design
Creative Direction and Design
Toldwell is a branded video content company founded by Todd Hughes, a talented writer and creative collaborator I worked with at Latcha + Associates.
The name says almost everything you need to know about the company: stories, told well. Rather than compete with such a strong name, the identity was designed to give it center stage. A flexible typographic and graphic approach allowed us to explore different expressions of the brand while keeping the name front and center.
The variations shown here take different approaches, but share the same philosophy: let the name do the talking and let the design make it memorable.