Creative Direction and Design
Creative Direction and Design
Samples of video content created in anticipation of the launch of the first all electric SUV from Audi, the e-tron.
The first video in a series designed to keep e-tron EV handraisers engaged while they wait for the launch of this powerful all-electric SUV from Audi. CGI running footage was used a s a base and the glowing line animation was designed as a literal and figurative narrative thread.