Creative Direction and Design
Creative Direction and Design
Behind every research report is an enormous amount of work gathering, analyzing and interpreting data. Our information design team comes in at a critical stage, working closely with analysts to turn those findings into a clear, compelling story.
This report explored the consumer juice category for a major client through the lens of occasion segmentation, examining the different situations and motivations that influence consumption. We worked with the research team to refine the data visualizations, establish a clear information hierarchy and bring each occasion to life through thoughtful writing and design. The goal was to make the research not only understandable, but useful to the people making decisions with it.
These pages represent just a small sampling of the final report. All examples have been modified to protect client confidentiality, including changes to company identifiers and underlying data.