Creative Direction and Design

Info Design: Consumer segmentation report

An example of pushing data and design to a very high level, this is a random sampling of pages from a report about the consumer juice category. Segments of the target emerge from the research and are brought to life in detail through the writing and design of report like this. (These images have been “blinded” for confidentiality so the company name and data have been altered.)

Evo-fresh-cover-mock.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_09.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_11.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_21.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_12.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_30.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_34.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_42.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_53.jpg
Report v2.2 (Evolution Fresh Occasion Segmentation) blinded_Page_75.jpg