Creative Direction and Design
Creative Direction and Design
The Rolex 24 at Daytona is one of motorsport's most demanding endurance races, pushing drivers, crews and machines through 24 continuous hours of competition. For Audi Inside the Rings, we wanted to give fans something they couldn't get from watching the race on television: a chance to experience what it feels like to be part of the team.
With press credentials giving us behind-the-scenes access, we spent the race capturing interviews with Audi's racing team, the intensity of the competition and the moments in between. From the excitement of the start through the long hours of darkness and into the following morning, the story unfolded alongside the race itself.
The result was a behind-the-scenes look at the people, preparation and sheer determination required to compete for 24 hours straight. It was also a perfect expression of what Inside the Rings was created to do: bring Audi enthusiasts closer to the people and experiences behind the brand.