Creative Direction and Design
Creative Direction and Design
Escalent conducted an in-depth study examining TikTok's influence on vehicle consideration and purchase decisions. Working closely with researchers and the client, our team translated the findings into a thought leadership white paper for marketing executives at automotive brands.
The creative challenge was finding the right balance between two very different visual identities. The paper needed to maintain Escalent's credibility as an independent research partner while capturing some of the energy and personality of TikTok. We developed a visual approach that brought clarity and emphasis to the key findings through thoughtful information hierarchy, accessible data visualizations and selective use of TikTok's recognizable aesthetic. The result was a paper designed to make complex research easier to understand, more engaging and memorable without sacrificing its authority.
Below is a sampling of the finished white paper.